Blog
What we've learned shipping AI, Web3 and product work, written down so you don't have to learn it the hard way.
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- AI
RAG or fine-tuning? A plain-English way to decide
Two ways to make a language model know about your business. They solve different problems, and picking the wrong one is expensive.
AI··1 min read
- Web3
What a smart contract audit actually covers (and what it doesn’t)
An audit is not a guarantee. Here is what auditors look for, what is out of scope, and how to get real value from one.
Web3··1 min read
- Product
How to scope an MVP without over-building it
The hardest part of an MVP is deciding what to leave out. A practical way to cut scope without cutting the point of the product.
Product··1 min read
- Growth
SEO for a product launch: what to do in the first 90 days
Search traffic takes time, so the work has to start early. A simple plan for the months around launch.
Growth··1 min read